What Election? UK Outraged Over Toblerone ‘Missing Mountains’

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By Barbara Kollmeyer | 12:07 pm, November 8, 2016

The world is focused on Election Day in the U.S. and the end of a contentious presidential election. Aside from the U.K., where a crisis over chocolate is grabbing headlines.

Fans of the chunky Swiss chocolate with its famous triangle peaks of honey and nougat took to Twitter to declare #TobleroneGate as new bars with what you’d call holes between the hills hit the shelves in the U.K.

Toblerone, owned by U.S.-based Mondelez International Inc. announced it would be shrinking its chocolate bars in a Facebook post about a month ago.

But seeing is believing:

The chocolate maker explained to disappointed Facebook followers that a decision had to be made “between changing the shape of the bar, and raising the price,” and it chose to keep the product affordable. The downsizing leaves the 400-gram bar at 360 grams and cuts the 170-gram bar to 150 grams, said Toblerone.

The uproar that followed the first announcement started up again on the Facebook page Tuesday, as some demanded the company bring back the old bar and just up the price, and called foul play over the fact the bar with less chocolate is in the same packaging.

They also sprinkled Twitter with plenty of photos and references to Brexit, though the company never blamed the surprise June referendum decision to separate from the European Union and subsequent plunge in sterling. In its original Facebook post, the company cited higher costs for some ingredients. That echoes what other companies have said, as a 16% depreciation in the pound,  this year has translated into higher prices for imported items.

A pricing dispute last month between Tesco  and Unilever — caused by the weak pound — left the U.K. supermarket’s shelves empty of the household names such as Marmite, causing another public stink. The two companies eventually resolved the dispute, and Unilever has since said it is raising prices.

A Mondelez spokesperson couldn’t immediately be reached for comment.

This article was originally published on Marketwatch.