A coup for both the UK’s biggest gay publication and the Royal Family PR machine – Prince William is the cover star of Attitude Magazine.
The future king graces the front page, all smiles, and grants an interview in which he promotes tolerance, acceptance, and being allowed to fit in.
Making history: Prince William appears on the cover of Attitude https://t.co/82ykiKEjgh pic.twitter.com/BbiYLbA1nf
— Attitude (@AttitudeMag) June 15, 2016
However, longtime Attitude fans may notice a crucial aspect in which William does not fit in with the usual cover star – he’s still got all his kit on.
Indeed the strikingly modest photo shows only the royal’s face and shoulders, the only hint being a generously unbuttoned shirt.
While it’s by no means a requirement to disrobe for Attitude readers’ consumption, there is certainly a strong pedigree of doing just that:
Swimwear issue with double cover @Laith_Ashley & @MrMattLister
Download from https://t.co/AmTtzIImBE In UK shops NOW pic.twitter.com/qgzRbbTtXU— Attitude (@AttitudeMag) June 12, 2016
Indeed, the revitalising effects of an Attitude cover can be a PR coup – as Harry Potter actor Matthew Lewis, formerly dweeby Neville Longbottom, discovered when his shoot last year was met with gushes of adoration:
❤️ Matthew Lewis + Attitude Magazine ❤️#HappyBirthdayMatthewLewis pic.twitter.com/lNKy92dd5X
— ⚡Felton△⃒⃘Family⚡ (@AlwaysUchiwa) June 27, 2015
Even Tony Blair consented to having his torso picture – albeit surrounded by a baggy t-shirt which gave nothing away:
