Muhammad Ali

How Muhammad Ali Slept Through 1966 Football World Cup Final

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By Tom Teodorczuk | 4:38 am, June 6, 2016

Some of the most fulsome tributes to late boxing legend Muhammad Ali have come from the world of soccer, with David Beckham, Pele and Didier Drogba all posting messages praising the heavyweight champion.

The Greatest there will ever be …. The biggest and the best ….. Rest In Peace

A post shared by David Beckham (@davidbeckham) on

But the feeling was not mutual. Even though Ali loved London, he loathed football.

Heat Street can reveal that when in 1966 Ali attended the World Cup Final – the beautiful game’s most spectacular showcase –  he slept throughout England’s 4-2 win over West Germany, one of the most epic duels in the annals of football.

Having just landed in London, Ali ventured to the World Cup Final at Wembley Stadium to promote his world heavyweight title fight against Brian London, which was happening the next week at Earls Court Arena.

Norman Giller, who worked as an English-based publicist for Ali, sent us an extract from his new book July 30 1966 Football’s Longest Day published later this week.

Giller writes that Ali “had gone almost unnoticed to his seat immediately alongside the press box. He was with his brother Rudolph Clay…something I learned when later working as a publicist for Ali fights in Europe was that no matter where he was in the world he kept his watch on American time. He ate and slept according to the demands of his US body clock. This explains why he slumbered through most of the final at Wembley.”

“‘I would have been happy to miss the match,’ Ali confided to me years later. ‘I only went ’cos promoter Jack Solomons told me tickets were going slow for my defence against Brian London the next week. We needed the publicity.

“‘It was unthinkable there could be empty seats when The Greatest was performing. Couldn’t get in the papers ’cos of the soccer. I had no interest. Back home it’s a game for little gals.’ He dozed virtually throughout the match (and the poorly attended fight cost Solomons a small fortune).”

Ali woke up in time to sign a 1966 World Cup Final programme that was sold at Bonham’s auction house in 2007 for £276 (US$ 398).

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