UK Parliament

Despite Brexit, London Boasts the World’s Best ‘Brand’ Reputation

  1. Home
  2. World
By AFP | 10:18 am, November 8, 2016

In spite of the Brexit fallout, London has been named the world’s best city brand.

In the 2017 edition of the World’s Best City Brands report prepared by consultancy group Resonance, London scored the leading edge over cities like Singapore and New York which took second and third spots respectively.

To determine the strongest city brands in the world, researchers looked at everything from the quality of a city’s parks and open spaces; diversity of people; safety, economic prosperity; variety of restaurants and nightlife; and the quality of arts and culture.

Overall, the list is represented by cities in Europe, the US, Australia, Asia and Canada.

Thanks to the city’s dynamic shopping scene, gastronomy and pulsing arts and culture, London saw a record 31.5 million visitors in 2015, marking a 20 percent increase from just five years earlier, note Resonance researchers.

“London, right now, is a tight, highly curated Venn diagram of multi-ethnic revelry, enviable luxury retail, coveted universities and colleges (more than 40 institutions of higher education are based in the city), and the restaurants to sate the palates of curious global wanderers,” reads the report.

And according to their metrics which looks at social media, comments, and shared images, no other city generates as many online reviews and content for visitors.

Likewise, it helps that the British capital is easily accessible, with five local airports connecting international visitors from around the world.

And while the results of Brexit may have sideswiped the city’s reputation for inclusivity, given that London is considered more a city-state than Britain’s capital, researchers predict the city will “come back brighter from adversity.”

For the list, Resonance examined metropolitan and capital cities across six categories: place, product, programming, people, prosperity and promotion.

The results were shared at the World Travel Market trade show in London Tuesday.

Here are the top 10 world city brands according to Resonance:
1. London
2. Singapore
3. New York
4. Paris
5. Sydney
6. Amsterdam
7. Los Angeles
8. Tokyo
9. San Francisco
10. Toronto

This article was from AFP Relax News and was legally licensed through the NewsCred publisher network.

Advertisement