The bosses of the Brit Awards have proudly admitted pressuring members of its nominating panel who are “old, white men” to stand down in order to ensure a “more diverse and gender-balanced” set of winners.
Officials at the British Phonographic Society leaned on members of the Brits judging panel with the incorrect gender or skin colour to go quietly.
(Pictured above, white woman Adele poses with several Brit awards)
At the same time they imported so many new members as to give them an absolute majority over the rump of old hands remaining.
It came after a tweetstorm engulfed the 2016 Brit awards, which did not nominate any black artists in its main awards category.
BPI chairman Ged Doherty admitted that the #BritsSoWhite hashtag terrified his organisation into accelerating the process of socially engineering the Brits panel.
In a press release on Monday morning, the BPI announced that half of its panel from last year would be replaced.
Half of the 1,000 people who judged the 2016 awards will be axed.
The remaining 500 will be joined by 718 new voters, who were picked in order to increase the proportion of women (up from 30% to 48%) and black, Asian and other minority groups (up from 15% to 17%), giving new members a sizable majority over the old hands.
A source at the Brit Awards suggested those axed from the list are probably “no longer relevant”.
Doherty said he had also made personal phone calls to his peers within the industry – “how can I put this diplomatically, old white men” – who had been among the voting academy for years, asking if they could step aside to make way for a new generation of members.
He admitted that some categories of musical professionals – particularly producers – proved tricky because, well, there are not many women or minorities who do those jobs.
But Doherty said his group was undeterred and “kept going back” and asking again until they got the result that they wanted.
He also said that pressure from SJW accounts on Twitter complaining about the last awards made them react in a more sweeping fashion.
He said the #BritsSoWhite campaign, spearheaded by rapper Stormzy, “gave us all a kick to get on with it”, proving that Twitter activism is alive and well.