In Post-‘No Man’s Sky’ World, Valve Cracks Down on Deceptive Gaming Advertising

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By Kyle Foley | 1:44 pm, November 2, 2016

It’s been three months since the massively disappointing game No Man’s Sky came out and our procedurally generated tears have (mostly) dried up. Now the gaming community is picking up the pieces and working to prevent a future disappointment of that scale.

Enter Valve, the marketplace run by Gabe Newell that holds a vice grip on PC gaming. Gabe and the folks at Valve have always held control over PC gamers, squeezing every cent from the bank accounts through nefarious “Steam Sales” that have left many game libraries filled with hundreds of unplayed games. But they have also done their best to take care of the gamers that bow down to the throne of Gabe.

This time, they took another step in the right direction by forcing publishers to remove all images that do not feature in-game content from the Steam store:

“We ask that any images you upload to the ‘screenshot’ section of your store page should be screenshots that show your game. This means avoiding using concept art, pre-rendered cinematic stills, or images that contain awards, marketing copy, or written product descriptions. Please show customers what your game is actually like to play.”

One Angry Gamer points out one game that has already made the changeDota 2.

dota2-1 dota2-2

You can see that the images in the store went from all being promotional shots to being actual images of gameplay.

The idea is that, by removing concept art and non-accurate images, games will have more honest advertisements. This is no doubt in response to the countless refund requests Steam received for No Man’s Sky after gamers felt lied to and let down by the game’s marketing.

This move is a net positive for gamers. Steam will now present a more accurate vision of games before the user makes any purchases, which could potentially help avoid gamers feeling deceived by a title’s overblown marketing.

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