Internet censors in China have banned the population from accessing Pinterest, a social network mainly devoted to showing off homeware and food.
Communist party officials in charge of the so-called Great Firewall of China added the site to its long, long list of things Chinese people are not allowed to see.
Other major social networks have been on the list for some time. But Pinterest, which is image-heavy, twee and for the most part entirely innocuous, had hitherto escaped the ban.
While movements like the Arab Spring and Black Lives Matter have used Twitter and Facebook to organise anti-government movements, it is hard to imagine the seeds of revolution being sown on Pinterest.
China operates the most infamous and thorough internet censorship regime on the planet.
Major western media outlets like the New York Times, Reuters and the Wall Street Journal are blocked in the Communist state, as is essentially every version of Google.
In an unusually frank move, a Chinese politician recently called on the government to relax the policy, claiming that excessive filtering was harming the Chinese economy.
However, if anything it appears the Chinese approach to censorship is moving in the opposite direction.