4chan Is in Financial Trouble and Martin Shkreli Wants To Buy It

By William Hicks | 11:27 am, October 3, 2016

Who would have known a website home to white supremacists, anime porn, and irreverent chaos (and a good deal of great discussion about music, video games, etc.) would have trouble appealing to advertisers?

Well, apparently 4chan, despite its enduring popularity is having some financial troubles.

The message board’s owner Hiroyuki Nisimura (who bought the 4chan from its founder Chris Poole last year) laid out the the site’s problems on the /qa/ board in a post titled “Winter Is Coming.”

Thank you for thinking about 4chan.
We had tried to keep 4chan as is.
But I failed. I am sincerely sorry.

Some notice there are no more middle ads and bottom ads on 4chan.
Ads don’t work well. So we reduced advertisement servers cost.
4chan can’t afford infrastructure costs, network fee, servers cost, CDN and etc, now.

4chan have three options.
-Halve the traffic cost
limit uploading image sizes
use slower servers.
close some boards

-Much more ads
pop-up / pop under ads
malicious ads

-More 4chan pass users
more features

Users feared that the site would have to shut down its more popular, high-traffic boards like /b/ and /pol/, which also give 4chan a notorious reputation. Others feared the site would shut down altogether.

But out of nowhere came a hero, not the one 4chan deserved, but the one they needed: Pharmabro Martin Shkreli, internet villain and top contender for most hated man in America. He reached out to Nisimura on Twitter, asking to join their board of directors.

It is not clear as of yet how negotiations went, but Nisimura’s tone seems positive and welcoming to the Shkrelster.

Shkreli even made a mildly unsettling, rambling periscope video, detailing his plot to buy the site.

Shkreli promises to not regulate 4chan while generating revenue. He even flirted with the idea of taking the site public and posting pictures of his own penis on the image board.

The combination of Martin Shkreli and 4chan could be either a sign of the end times, or the beginning of something truly special on the internet. Let’s hope the later.

Follow me on Twitter @William__Hicks