Do college kids care all that much about Donald Trump? They’re not exactly in his demographic wheel house.
Or are they? It turns out that some prospective younger voters feel pretty strongly — we’re talking love or hate — about the presumptive Republican presidential nominee.
uCribs, an apartment-finding search engine that focuses on renters near college campuses, used Facebook data to get a sense of the polarizing Trump’s popularity among higher-ed students.
Some campuses that are historically considered conservative were among those that embraced Trump most fully, according to this data. But — and this may come as little surprise to an old-line Republican party that’s still not sure how it collectively feels about Trump — select liberal arts colleges, even some on the liberal-leaning West Coast, count themselves in Camp Trump, too.
The take-away? Trump’s “love him-or-hate him” divide isn’t exclusive to Americans who have a few elections behind them; it also extends to American campuses.
30 Most Trump-Loving Campuses
Here’s a snapshot of the top 10 campuses with the highest “pro-Trump” ranking in the survey:
Here’s a snapshot of the top 10 campuses with the lowest “pro-Trump” ranking in the survey:
30 Least Trump-Loving Campuses
Methodology: Ucribs used data from Facebook’s advertiser targeting platform to analyze both the number of students on Facebook who are currently enrolled at each college, as well as those who have indicated interest in Trump on the social media network. It removed some schools with limited available data to emphasize mostly recognizable colleges on both ends of the spectrum.
This article was originally published on Marketwatch.