Thanks to a new editorial policy put into place by an incoming group of directors—and a shift in the market toward more “serious” teen-focused outlets like Rookie Mag—Teen Vogue is now trying to become a go-to outlet for comprehensive political coverage.
But while Teen Vogue has been earning high praise from left-leaning media, integrating serious topics into Teen Vogue‘s steady diet of Justin Bieber collaboration news and quick tips for curly hair is proving an interesting feat.
For instance, in its zeal to bring breaking news about a middle-American murder to its Twitter followers, they may have adopted adolescent parlance in an unworkable way.
If I get murdered please don't let teen vogue caption it "ugh" pic.twitter.com/4bzEGQJXcv
— lonelygirl17 (@no_talent_shan) January 2, 2017
Ugh, this is SO sad. https://t.co/hIXIC6WAem
— Felix Salmon (@felixsalmon) January 2, 2017
if I get murdered please let teen vogue caption it "ugh FINALLY" https://t.co/vyGKuFkYKi
— Punished Failkips (@DavidFailkips) January 3, 2017
@TeenVogue AND her mother? "Ugh" is right. Gross
— Jack (@ChristmanJack) January 3, 2017
@TeenVogue a young girl was murdered and all you can headline it is "ugh, SO sad" ??? Piss off. pic.twitter.com/Nkc67Epsbb
— Deborah Embury (@DeborahEmbury) January 3, 2017
@TeenVogue glad to see you captured the seriousness of the situation with "ugh." Very well put. https://t.co/TqoMbnwo8h
— Lucien Maverick (@lmaverick123) January 3, 2017
Of course, Teen Vogue isn’t this tone deaf when it comes to every story they print. A story about Donald Trump’s Tweet to North Korea at least earned an emoji.
It appears Donald Trump now uses Twitter to send important messages regarding our safety to foreign countries 😑 https://t.co/rLFESMD4cK
— Teen Vogue (@TeenVogue) January 3, 2017
Fortunately, Teen Vogue‘s credibility was fully restored with their next story.
We are currently in Mercury retrograde through January 9th 🙃 https://t.co/0abWiuKpRq
— Teen Vogue (@TeenVogue) January 3, 2017
If their social media headlines start getting better on January 9, you’ll know why.