The #GrabYourWallet campaign is grabbing more wallet: Sears and Kmart have now stopped carrying a chunk of Ivanka Trump items, citing poor sales.
Sears Holdings spokesman Brian Hanover said it was a “part of the company’s initiative to optimize its online product assortment,” and that they “constantly refine that assortment to focus on our most profitable items.” As part of that retooling, 31 Trump Home items have been removed from the online store, it said.
Hanover added that “products from the line are still offered online via third-party Marketplace vendors.” Neither Sears nor Kmart carries the line in brick-and-mortar stores.
Sears and Kmart join Nordstrom and Neiman Marcus as companies that have drastically cut back on the stock of Ivanka’s line of merchandise amid calls to boycott her wares over dispproval of her father’s politics. In a effort to blunt the impact of the boycott, senior White House advisor Kellyanne Conway last week told viewers on Fox and Friends to “buy Ivanka’s stuff.”
All the companies that have dumped Ivanka’s merchandise have cited poor sales and not politics, but it’s hard to see how politics isn’t playing a role. Either the retailers are making a political statement or their shoppers are—by not buying her goods—and that’s impacting sales.
The “Grab Your Wallet” campaign is a grassroots effort to boycott Trump items and the places that sell them. The idea is that companies will cave to the public pressure and falling profits, and drop the items.
