Social Media Campaign Promoting Obamacare Backfires Spectacularly

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By Jillian Kay Melchior | 1:03 pm, November 22, 2016
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The federal agency that brought us Pajama Boy has failed yet again in a social-media effort to promote Obamacare.

This morning, the ever-unsavvy Health and Human Services secretary, Sylvia Burwell, asked Americans to “share how this law has impacted you” under the hashtag #CoverageMatters.

But this year’s enrollment season opened on a particularly bleak note, with the federal government admitting that pre-subsidy premium costs would increase by 25 percent.

And options for health coverage have also dwindled as insurers struggle with the ballooning costs of caring for a sicker, older pool of insured. Whereas 232 insurers sold insurance on the exchanges when Obamacare launched, consumers now choose from just 167 options. And in many states, they have just a single insurer available.

So the response to Burwell’s tweet campaign was predictable.



— Jillian Kay Melchior writes for Heat Street and is a fellow for the Steamboat Institute and the Independent Women’s Forum.