It’s now the safest building in New York, because its most famous resident is now the President-elect of the United States. And now, New York real-estate brokers think Donald’s Secret Service detail is a selling point for prospective Trump Tower tenants.
According to POLITICO, the ads started pouring out to New York buyers and renters less than a week after Donald Trump had secured the White House. “Fifth Avenue Buyers Interested in Secret Service Protection?” read one ad to advertise a $2.1 million, 1,052-square-foot condo in the tower on 721 Fifth Avenue.
Another: “The New Aminity [sic] – The United States Secret Service.”
You can’t argue that the building isn’t secure.
Trump Tower is home to around 250 individual condominiums, most of which are independently owned. Trump Corporation gets a service fee for each condo, a processing fee when a condo is sold, and a straight fee per resident for its management services, which include the building’s full-time staff.
Trump manages the garage, valet and common areas and secures retailers and restaurants for the bottom floor.
But while $2.1M is a good price for a Fifth Avenue condo, and less than what a spot in Trump Tower was going for before the election—the Trump Corporation marketing department claims that’s because of a sudden rise in New York residential development—potential buyers might want to think twice before taking up residence just a few floors below the Presidential weekend digs.
Tiffany & Company and Gucci, both of which lease space on the ground level of Trump Tower, say their business has suffered from the constant presence of security vehicles, the blocked streets and the frequent lockdowns, as PEOTUS and various VIPs come and go from the building.
In order to shop at either store, you must first enter the building, and that means a line of security checkpoints and an in-depth interrogation. That’s a lot of work if you just plan on noshing on a pastry and window shopping the fine jewelry, or browsing for a silver trinket or an embossed belt. But at least luxury shoppers “take priority” over protesters and tourists.
The million-dollar-a-day security, paid for by the city of New York and the federal government, may also last until next summer, as the First Family tentatively plans to relocate to Washington, DC, after 10-year-old Barron Trump finishes out the year at his posh Upper West Side grammar school.