Donald Trump Files for Trademark on Re-Election Slogan ‘Keep America Great’

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By Emily Zanotti | 2:56 pm, January 23, 2017

Donald Trump has barely been on the job three days, but his team has already filed a trademark request on his re-election campaign slogan.

According to TMZ, Trump’s lawyers drafted and filed legal documents asking to trademark the phrase “Keep America Great!” as soon as the former reality star and now Commander in Chief came up with it in an interview last week.

The filings, which are available on the United States Patent and Trademark Office website, lay out a basic road map for the 2020 Presidential campaign. The legal team requested protections for everything from clothing, bumper stickers and merchandise, to social media usernames, blogs and political campaign services.

Attorneys asked for trademark protection for the phrase both with and without the exclamation point.

The trademark applications themselves give a glimpse into Donald Trump’s general legal strategy. The President came up with the phrase “Keep America Great” in a pre-inauguration interview with the Washington Post, and as soon as the words were out of his mouth, he called his lawyers in to immediately trademark the phrase.

The process appears to have begun the day after, January 18.

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