If you land on Breitbart’s homepage with an unfocused eye, you might at first think that the Kellogg’s corporation has paid big bucks for a full-page ad. But upon closer examination you’ll see headlines like: “#DumpKelloggs: Minority Employees Accuse Mgmt of Racism… Allegedly Harassed with N-Word, Photo of a Baboon” and “Amnesty Int’l Blasts Kellogg’s for Child Labor.”
The site has began an unprecedented blitz against Kellogg’s after it stopped advertising on the site out of concern that Breitbart did not “align with its values.” In addition to filling the site with wall-to-wall anti-Kellogg’s stories, Breitbart has launched a petition urging its readers (the site says it has 45 million of them) to boycott the cereal company,.
This kind of nuclear campaign against an ex-advertiser is highly unusual in American media, to put it mildly, and it sends an interesting message to potential future marketers on the site. Other advertisers that have ditched Breitbart in recent weeks include Allstate, Nest and Warby Parker.
Breitbart, one of the original alt-right sites, pushed its way into the mainstream during the 2016 election. Its CEO, Steve Bannon, left to become Trump’s campaign manager and will be his chief advisor in the White House.
So what does this mean for Frosted Flakes, Fruit Loops and other delicious cereals under a Trump administration? Thhhheeeeyyyyy’rrrreee screwed.