The Mayor of London, Sadiq Khan, is facing calls to ban a poster depicting Khloe Kardashian from London Underground stations because of concerns it could cause ‘confidence issues’ for some young women.
The poster, marketing the weight loss firm Protein World, features the reality TV star wearing a white gym leotard and asks: “Can You Keep Up With A Kardashian?”
— LBC London News (@LBCLondonNews) February 15, 2017
But nanny-state politicos have tried to muscle in on the campaign, which was launched this month, claiming it might upset some women.
Green Party London Assembly member Caroline Russell said she had already received complaints from some of her constituents about the advert. She said: “People taking the Tube should not have to be bombarded with adverts that imply their bodies aren’t good enough.”
Mayor Khan, who was elected last summer, announced several months ago that adverts which appeared to put Londoners under pressure to conform to an unhealthy or unrealistic body image were to be banned from the transport network.
This was in response to another poster campaign launched in 2015 – also advertising Protein World – which asked “Are you beach body ready?”. It triggered a backlash when it appeared two years ago.
Transport for London, which manages London Underground, has so far said the current Protein World advert will not be banned.
The campaign is scheduled to run for six months. It will feature Kardashian extolling the virtues of Protein World’s 30-day weight-loss challenge, which claims to be for women who want to feel “more confident and comfortable” in their own skin or “show their ex what he’s missing”.
Thanks to the complaints it’s received, it has, of course, already attracted a vast amount of free publicity. Protein World must be delighted.