BEST. CAR. EVER. Plus, it’s so easy to park in his SECRET SEX SPOT!
Cosmopolitan magazine teamed up with a carmaker no one has ever heard of called SEAT to design a new car, and the result is underwhelming the Twitterverse in a big way. The official SEAT Mii by Cosmopolitan — a car not “designed by men and marketed towards men”, but a car “to meet women’s daily needs” — was rolled out at London’s Fashion Week last weekend.
Cosmo had high hopes for the collaboration. Kim St. Clair Bodden, editorial director of Hearst Magazines International, shared her excitement: “It has been incredibly rewarding to design a car for women with all the bells and whistles that really personalize the driving experience.”
“The Mii by Cosmopolitan is being designed to meet women’s daily needs,” said Susanne Franz, SEAT’s Global Marketing Director. “This new car goes beyond aesthetics; every element of the design has a function and a purpose. It’s our most female-focused car yet, a tribute to the modern woman.”
The car’s maker promised that “every element of the design has a function and a purpose” uniquely designed for female drivers. Reviewers noted that what makes the car girl-friend to Cosmo are its ‘feminine’ colors, ‘eyeliner-shaped’ headlights, and sparkly accents. SEAT also bragged that the car is especially easy to park, since, you know, the ladies have such difficult with that sort of thing.
The reaction on social media was predictable.
.@Campaignmag @Cosmopolitan isn't a "car for women" just a car!?
— Nigel Clarkson (@NigelPClarkson) September 16, 2016
@Campaignmag @Cosmopolitan @SEATofficial Now finally women can drive themselves! Why has it taken so long! Does it have a tampon holder?
— Seventeen Spoons (@AHumanOnion) September 16, 2016
@Campaignmag @Cosmopolitan @SEATofficial Does it have a lipstick holder? extra mirrors to check make up? warning light for PMS?
— Caroline Manson (@CarolineManson1) September 16, 2016
@Campaignmag @Cosmopolitan You're joking right? #everydaysexism
— Tanja Who [TQC] (@TanjaWho) September 16, 2016
@Campaignmag @Cosmopolitan Thank God I'll have somewhere to store my tampons and housework utensils
This is just what I needed as a woman!
— Kayleigh ☆ (@Kaytality) September 16, 2016
A promotional video for the new vehicle went over just as well.
Ok, watched the Seat Mii launch vid to the end now. Updated cliché count coming your way, @SEAT_cars_UK @Cosmopolitan.
— Nic Willison (@nycjuicebox) September 16, 2016
SEAT and Hearst Magazines International partner to launch the new Mii by Cosmopolitan https://t.co/TOlTADOQqj pic.twitter.com/wwq0twVtjh
— Hearst Magazines UK (@HearstUK) September 16, 2016
It's the #SEAT Mii by #Cosmopolitan revealed at a fashion show @AutoExpress pic.twitter.com/MLpISjAxh0
— James Batchelor (@JRRBatchelor) September 15, 2016
The PR disaster might have been averted if the editors of Cosmo had stuck to what they best … sex. Maybe a car that turns women on in other ways and generates “Hilarious Tales of Accidental Pleasure?”
(Yes, that is an actual Cosmo headline.)
