Japanese fast food chain Dotonbori sees malnutrition in the country as a cause for worry. It built a small pop-up that gave away free vitamin supplements to junk food eaters.
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To join in on the program, people must present receipts from any fast food chain. Popular snack items such as American-style burgers, pizza, gyudon and ramen all fall under the unhealthy snacks category.
These food items were analyzed prior and a chart showing which nutrients they lack are shown to the store visitors who want to avail of the freebie pills. Then, from a pile in front, the pharmacist picks out vitamins that are scarce in the junk food to give to the visitor.
The numbers are dire. If you live off pizza, you’d have to take 24 tablets to get complete nutrition. The Ramen, even with the greens, require 22 tablets to provide a full nutrition. The “healthiest” on the list is gyudon, a sliced beef and rice bowl, with only 19 tablets needed.
The campaign was successful in shocking people into the deficiencies they can experience from eating junk food. As an alternative to these popular choice, the pop-up then highlights a popular fastfood in Japan that doesn’t require any kind of nutritional supplement, the okonomiyaki.
A nutrient-rich snack, it is Japan’s savory pancake. Made with flour, water, eggs, some type of mea or seafood and a hefty serving of vegetables before being topped with sauce and Japanese mayo, it presents a good alternative to pizza and burgers.
The campaign aims to bolster Dohtonbori’s appeal, Japan’s number one okonomiyaki chain with over 300 branches worldwide. For those in Japan interested in a free bottle of vitamins, here’s the address: Fast Food Aid, 3-20-5 Jingumae, Shibuya, Tokyo. It’s five minutes from the Harujuku train station.
This article was written by Leo Lutero from PSFK and was legally licensed through the NewsCred publisher network.
