The Knockoff, a best-selling beach read novel by fashion designer Lucy Sykes and writer Jo Piazza, is bizarrely set to be made into a Bollywood movie.
The roman à clef, first published last summer and chronicling a fashionista struggling to stay ahead in the digital age, is poised to be optioned by Disney India, Sykes told Heat Street.
Sykes said: “Disney India called and want to make a Bollywood movie of The Knockoff in Hindi. They think it’s a story that every professional Indian woman can relate to. I’ve never been happier—I almost can’t stop these songs going through my head!”
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While Bollywood remakes of American films are common—Reservoir Dogs, Phone Booth and Hitch have all been recently remade—it is unusual for novels to be given the Indian film makeover treatment.
Sykes, who first came to prominence in the ’90s as a New York It-Girl together with her sister Plum Sykes, worked as Fashion Director of Marie Claire before launching her own clothing line and subsequently becoming a fashion consultant.
Sykes, who is British, and Piazza caused a stir in fashion-media circles with The Knockoff. Fans of the novel on social media included Zac Posen and Bobbi Brown, and some pointed out similarities between the novel’s fictional unscrupulous fashion/ tech entrepreneur character Eve Morton and Jennifer Hyman, the CEO of Rent the Runway. Sykes worked as fashion director of the company between 2011 and 2012.
Sykes added: “The Knockoff is sort of The Devil Wears Prada in reverse. It’s an All About Eve for today.”
She also revealed another unlikely creative ambition: “I’m also particularly fixated on the idea of writing musicals. I want to do one called The Sykes Sisters about English girls coming to New York in the early 1990s- a bit autobiographical, a Cinderella Story.”