No one’s seen Kim Kardashian in days, since she flew home from Paris following a million-dollar jewel heist that’s left French investigators stumped. And now she says she’s cutting back on her social media use and trying to attract less public attention.
Everyone from her former bodyguard to Chanel’s Karl Lagerfeld commented that Kim’s Snapchat and Instagram obsessions were fueling a ticking time bomb. As she flaunted her “incredible wealth” to her legions of social media admirers, would-be robbers and criminal masterminds were, apparently, watching as well.
So now the whole Kardashian family, which has used social media to drive their cultural relevance as well as their reality-based business model, reportedly says they’ll be less of a public spectacle—at least for a little while.
“This scared everyone,” a source close to the family told People Magazine. “They’re not taking chances …. It was a really scary situation for the entire family and it’s just not worth it to put themselves out there unnecessarily right now.”
That means, of course, that the Kardashian clan is willing to take a serious financial hit to return to a sense of safety. Kim, Khloe, Kourtney, Kendall and Kylie all use Instagram and Snapchat to drive million-dollar advertising businesses, with some members of the family earning upwards of $10,000 for a single Tweet. A Kardashian Snap or Instagram can reportedly cost a brand six figures, though the family denies they’ve ever charged that much.
Kylie Jenner, the youngest of the family, but also the most reliant on social media for her income, hauled in an estimated $4 million from her web-based modeling business in 2015, four times what she earned from the Keeping Up With the Kardashians television show. And that’s not counting what she’s earned promoting her own cosmetics line on Twitter and Instagram.
Kim, herself, also says she’ll be beefing up security and cutting back on her public appearances across the board, as well as scaling back on travel. “When something like this happens, everything changes,” says the source. “Everything will change. It changes the whole family—how and where they travel.”
Kris Jenner, who manages the family’s finances and public schedule, can’t be happy. Without paparazzi photographs, front row seats at major fashion shows and endless red carpet appearances, the family’s public profile will fade, and with that, public interest. This robbery could cost the whole Kardashian operation far more than the $11 million in jewelry that was lost.