Usually upon the release of a “geek” movie, hordes of fanboys snatch up the related toys, turning the unboxed, un-played with, action figures into valuable commodities.
Well, thanks to Paul Feig and Sony’s misogyny-based marketing strategy, that ain’t happening with the Ghostbusters reboot. Toys for the new movie are already on clearance shelves in stores across the country.
While Sony and many media outlets would have you believe that the early criticism of the new movie is coming from a small minority of mouth-breathing woman haters, in reality the majority of the fandom is extremely put off by the reboot.
Just by taking a cursory glance at gbfans.com or Reddit’s r/ghostbusters, the fandom is all but unanimous in their dislike of the decisions made in the creation of the new film.
To give the toys the benefit of the doubt, part of the poor sales could be in part due to young boys not wanting to play with female action figures and girls just not playing with action figures much at all. But whatever the reason for the clearance, it certainly is strange that toys for a yet-to-be released film are already getting shooed off the shelves.