The Wendy’s official Twitter account has been making headlines the past few days by ruthlessly trolling its critics on the social media platform.
“You’re food is trash,” someone Tweeted earlier this week, to which the puckish millennial helming the fast foot chain’s social media account replied: “No, your opinion is though.”
When someone named Mika asked the Wendy’s account to locate the nearest McDonald’s, the account tweeted a photo of a trashcan. On this particular occasion of corporate trolling, among others, social media users delighted in the sickness of the Twitter burn.
The Wendy’s account told another user to “delete your account” after the user opined that the restaurant’s “nuggets and burgers ain’t shit.” Dozens of internet articles were devoted to celebrating the fact that “Wendy’s is roasting people on Twitter.” Some described the roasting as “hilarious.”
The celebration was cut short, however, when the Wendy’s account dared to dabble in so-called “memes,” or meaningless things on the internet that only young people with too much free time can explain.
One such “meme” is known as “Pepe the Frog.” It’s, like, a green frog that people post on the internet. It’s, like, controversial because a bunch of Trump supporters kept Tweeting it during the presidential campaign.
Pepe has been around for awhile, but most people learned about it for the first time because a bunch of “alt-right” white supremacists and anti-Semites started tweeting it. Many people have therefore come to associate Pepe with vile racists and Holocaust deniers. Whether or not this is totally fair to Pepe is a matter of some debate.
If the individual operating the Wendy’s account wasn’t previously aware of the controversy surrounding the Pepe the Frog meme, he or she certainly is now.
On Wednesday, some Twitter user called @MrRespek asked the Wendy’s Twitter account if it “got any memes?” The Wendy’s account responded by posting a photo of Pepe the Frog with light skin and red pigtails, like the Wendy’s girl. Perhaps they thought this was an “epic troll.”
— Kyle Griffin (@kylegriffin1) January 4, 2017
The tweet “rekt” the internet, meaning exploded. It was quickly deleted. The Wendy’s account followed up with a note explaining that the company’s social manager “was unaware of the recent evolution of the Pepe meme’s meaning,” presumably a reference to all the racism stuff mentioned above. Oops.
It was fun while it lasted, though.
The account continues to engage its social media fans with witty banter and cute emojis.
TAKE THE POLL