Dia De los Muertos Costume

This Charity Will Pay You To Give One Star Amazon Reviews to Culturally Appropriative Halloween Costumes

By William Hicks | 3:27 pm, October 3, 2016

DoSomething.org‘s “1 star for hate” campaign is giving out $1,500 scholarships for people who spam one-star, copy/pasted reviews on Amazon listings they believe are “culturally appropriated.” The more one star reviews users submit, the greater chance they have of winning the scholarship cash.

Last year they set their ire on a Caitlyn Jenner Vanity Fair costume they felt was transphobic, getting people to write reviews like, “Wearing this costume on Halloween but enjoying cisgender privilege the other 364 days of the year is a pretty sh*tty thing to do. Stop selling this costume.”

The campaign was able to get two retailers to drop the costume.

This year they’re targeting Native American, Saudi, and “Dia de los Muertos” outfits, getting people to mass produce fake reviews for one costume each week.

1 star for hate

The copy/pasted text this week for these Dia de los Muertos costumes is intentionally misleading, claiming the reviewer had purchased the costume in the past, before getting woke and realizing it was racist. This practice clearly violates Amazon’s review policy, prohibiting paid reviews.

When scrolling through the reviews (which are 90 percent one star), it’s pretty clear all the positive ones come from actual costumers while the negative are overwhelmingly copy/pasted from DoSomething.org.

amazon reviews

The tastefulness of these costumes is certainly up for debate, but is spamming misleading reviews to an impartial website really the best way to get a point across?

Follow me on Twitter @William__Hicks.