A shoe company has been slammed over its high heels for babies, which some parents claim are “sexualizing” young girls.
America’s Pee Wee Pumps have designed a range of shoes aimed at “fashion-forward mothers” and their newborn tots—who are up to six months old.
The soft slippers have collapsible heels and pointed toes and come in leopard print, zebra and pink patterns—with a cute little bow on top.
The shoes normally sell for $23 (£19) a pair, although they’re currently on sale at $8 (£7), and have names such as Diva, Sassy, Swanky and Wild Child.
They’re being marketed as “your daughter’s first fashion statement”, but British parents are not at all impressed.
Mums have been voicing their outrage on the Let Clothes Be Clothes Facebook page, and they haven’t been holding back.
One mom wrote: “Absolutely beyond a joke .. Who the hell actually buys these monstrosities??? Sickos sexualizing babies & children!!!”
Another added: “Holy crap—is this even serious?! WTF is wrong with you people?!”
While one parent wrote: “Apart from the tremendously worrying sexualization of children such products contribute to, I don’t even want to know the effects these shoes would have on small, developing feet.”
Another gripe for the parents was at he “inappropriate” images, which included a picture of a topless baby lying on her back.
“That’s disturbing. Even without the heels the pics would be not even remotely okay,” wrote one mom.
Another added: “Dear god, why is that infant doing a boudoir session?!”
However, the owner of Pee Wee Pumps insists there’s nothing wrong with her product—and reckons us Brits are being overly-sensitive.
Michele Holbrook set up the company in 2012, after struggling to find a pair of stilettos for her newborn.
The mom told Footwear News: “This isn’t the first time that the UK has had a problem—they turn it into something it’s not, it’s a photo prop.
“They look at it like you’re sexualising babies. That’s their opinion if they want to take it, but they are intended as a photo prop, and mothers want to use it as a fashion accessory.”
Michele added that the shoes are not designed to be walked in, which is why she only makes them for tots up to the age of six months, “when babies start to crawl”.
This story was originally published at the Sun