NYC Pharmacy Levies 7 Percent ‘Man Tax’

By Jillian Kay Melchior | 1:19 pm, October 11, 2016

A New York City pharmacy is now imposing a 7 percent “man tax” to raise awareness about the so-called “pink tax.”

A study by New York City’s Department of Consumer Affairs reported similar products cost 7 percent more when marketed to women than to men. That disparity caught the attention of Jolie Alony, owner of Thompson Chemists in SoHo.

Alony couldn’t be reached for comment today, but she told Gothamist, “We want to bring awareness on how it feels to be a woman, so the men actually get to feel it.”

Though women’s products cost marginally more, they also have the biggest potential to exert consumer pressure on shops. That’s because female buyers account for more than three-fourths of all consumer purchases.

Thompson Chemists’ decision prompted mixed reactions. While publications like Mic praised it for “flipping the pink tax” and “mak[ing] a statement about hypocrisy,” some on social media criticized the pharmacy for embracing a binary notion of gender or for discriminating against men.