Mizzou Students: Sushi Logo is as Racist as a Swastika

  1. Home
  2. Culture Wars
By Jillian Kay Melchior | 8:38 pm, April 27, 2016
  • EXCLUSIVE: E-mails obtained by Heat Street under the Freedom of Information Act show Mizzou students attacking Student Center restaurant Sunshine Sushi for its “racist” logo.
  • Sunshine Sushi’s logo resembles the “rising sun” of Imperial Japan.
  • Chinese- and Korean-American students demanded that the University get the logo changed.
  • Mizzou’s “chief diversity officer” applauded Sunshine Sushi’s decision, saying similar responses should be a factor in raises and promotions.
  • Sunshine Sushi’s owner says he loved the old logo– but loved students more, so he changed it gladly.  

Early into fall semester at the University of Missouri, a student wrote to the chancellor complaining about the logo for Sunshine Sushi, a restaurant in the Student Center.

The email, entitled “Racism at Mizzou,” said that the logo closely resembled the Imperial Japanese flag used during World War II, and thus “has the same meaning as the Nazi’s Hakenkreuz [also known as the swastika], which was the symbol of the Nazi.” The student, whose name was redacted, adds: “I wish to have this logo changed.”

More: Triggering Event at U Mass Triggers Feminists

The logo did somewhat resemble the Rising Sun flag—which has a controversial history, but is also symbolic significance far beyond wartime Japan.

The flag dates as far back as the 17th century and is still flown today by the Japanese Maritime Self-Defense Force. It’s also used commercially, adorning everything from touristy T-shirts to Japanese beer cans to the Asahi Shimbun newspaper company. Some Japanese sports fans have also adopted the symbol to root for their favorite team. A black version of the logo emblazoned character Danny LaRusso’s headband in the classic 1984 American film “The Karate Kid.”

The original Sunshine Sushi logo
The original Sunshine Sushi logo

Emails reviewed exclusively by Heat Street and National Review show that soon after receiving an email complaining about the Sunshine Sushi logo, Mizzou’s administrators promptly met with 12 students from different Asian organizations on campus, facilitating a meeting with the restaurant’s owners.

MORE: Security fears rampant on Mizzou campus

“The owners… have agreed to consider changing their logo if our students come up with something equal or better than their current logo,” writes Jeff Zeilenga, the university’s assistant vice chancellor. He said they were “very willing to work with our students in good faith to find a better image” even though they “are under no obligation to change their registered logo of 15 years.”

The owners of Sunshine Sushi said they chose their original logo as a symbol of American freedom, not Japanese aggression.

Oo Min Aung, the sushi restaurant’s co-owner, was born in Myanmar and marched in pro-democracy protests before immigrating to the United States. He tells Heat Street he chose a shining sun because “I wanted something that would symbolize the meaning of freedom, liberation.”

MORE: Exclusive emails show fallout after Mizzou crisis


“I didn’t see any problems with my own logo,” Aung says. He says he met with students and tried to explain what the logo meant to him. But he adds: “For people who came from Korea or China, I didn’t understand how much my old logo remind them of their dark days with Japan. … [So I changed it] when I found out these people were not very happy with my logo– and they were students, too, and without them, I wouldn’t be here.”

The new Sunshine Sushi logo on a recent ad.
The new Sunshine Sushi logo on a recent ad.











Aung says his decision was motivated by his affection for Mizzou students, not fear that students or administration might retaliate if he refused to change the logo. “That kind of fear didn’t even cross my mind,” he says.

Nonetheless, had he resisted, there may have been some sticks and carrots wielded, the emails suggest.

Noor Azizan-Gardner, the chief diversity officer at Mizzou, praised the response of Sunshine Sushi’s owners, writing: “I think that this is an excellent example of empowering folks to make the right decisions at the local level. We need to make sure that this is tied to our performance appraisal and compensation process. Empowerment and accountability without this piece typically doesn’t lead to continuous positive change.”

Jillian Kay Melchior writes for Heat Street and is a fellow for the Independent Women’s Forum and the Steamboat Institute.