Have you ever wondered how, as a white woman, you can signal to the rest of the world that you didn’t vote for Donald Trump? Luckily, two white women have launched a new clothing line called “Not This White Woman” that sells clothes aligned with your opposition to Trump and support for Hillary Clinton.
The fashion line sells clothes (and mugs, apparently) that have “Not This White Woman” written over them for around $30 a piece. The clothes also contain a hashtag #StillWithHer, a reference to Hillary Clinton’s social media slogan #ImWithHer.
According to the website, the women behind the clothing line, Karen and Michelle, were distraught by the vote, and needed to do something about it. They wrote: “We were devastated after the election. It was incomprehensible to us that anyone could have voted for Trump, especially women. So we were even more devastated to learn 53% of white women did. They voted for a man who bragged about sexual assault, among his many other racist and sexist comments.”
“We found ourselves wanting to tell people on the street, strangers on the subway, ‘It wasn’t me.’ When visiting the Subway Therapy Wall in NYC, Michelle added a sticky note that said, ‘Not this white woman.’ Karen and Michelle commiserated and collaborated and the idea of a T-shirt was born. All the proceeds will go to Planned Parenthood,” they added.
But not everyone was excited about the new feminist venture. One Twitter user, Lindsey Bieda, wrote: “F*** this sh*t so hard. Support black owned companies, dismantle white supremacy in your lives, don’t buy this.” Keah Brown, writer for Cliché Magazine, said: “This is wild. They are not making a profit but this is wild.”
Even a feminist blog like Jezebel wasn’t impressed with the two white women, writing a scathing article in response titled “White Women, Please Come Get Your Friends.” After suggesting that people do something more important than produce T-shirts that just scream “whiteness,” the article ends with a plea: “Sh*t, go for a bike ride. I don’t care. Just don’t do this. Please, for the love of god, do literally anything else but run around bragging about doing something that Black and Latina women had on lock. White ladies, come get your people.”