If you’re a fan of getting your ice cream with a side order of social justice, you’re probably a big fan of Ben & Jerry’s, the Vermont sweets company that has mixed tasty treats with liberal ideology since 1978.
Typically, though, Ben & Jerry’s tries to use punny ice cream flavor names as a way to interject its political ideology into the everyday lives of Americans who just really like Cherry Garcia and New York Triple Fudge Chunk.
When it comes to Black Lives Matter, though, Ben & Jerry’s gets serious—and they’d like to remind you that you’re probably racist.
In fairness, of course, it’s probably impossible to have a Black Lives Matter-themed ice cream without offending, well, everyone, so instead they’ve posed a thousand-word manifesto on their website, addressing the issue of “systemic and institutionalized racism” and encouraging their customers to look inward and confront their own personal biases.
“We ask people to be open to understanding these issues, and not to reflexively retreat to our current beliefs. Change happens when people are willing to listen and hear the struggles of their neighbor, putting aside preconceived notions and truly seeking to understand and grow,” they say. “We’ll be working hard on that, and ask you to as well.”
They link to an article on their own page, which they say proves “systemic racism is real.” In that article, they seem to indicate that the only way to solve difficulties in race relations is to institute a socialist society with income sharing, wealth redistribution and universal employment. They, of course, fail to indicate whether they themselves would like to be the first to volunteer their company for such a radical experiment.
They attempt to limit their criticism, too, to law enforcement. Because to examine institutionalized bias, they might have to confront their own issues: nearly everyone pictured on the Ben & Jerry’s website – working at the shop, taking the tour, and happily sampling the ice cream – is white.
Thankfully, though Ben & Jerry’s has honored at least a partial commitment to a more fair world: one of their newest ice cream flavors is called “Empower-Mint,” because the future is in your hands!