Accused of Insensitivity Toward the Mentally Ill, British Retailer Removes ‘Psycho’ Signs

  1. Home
  2. Culture Wars
By Jillian Kay Melchior | 8:52 am, January 4, 2017

The British retailer Missguided has removed controversial signs from its shops that critics claim were offensive to people with mental illness.

The backlash began when a Twitter user noted a Misguided sign saying, “I’m a psychotic mess but at least my eyebrows look good.” She tweeted a photo, along with a dictionary entry that said “psychotic” was synonymous with “severely mentally ill.”

She also filed a written complaint with the retailer.

This wasn’t the first time someone had raised questions about this sign at Misguided’s shops.

But in the days after Christmas, the pile-on grew.

A spokesperson for Missguided said the controversial signs had been removed, but she declined to offer further comment.

Meanwhile, one Twitter user pointed out some online hypocrisy: The same person who took umbrage with Missguided’s use of “psychotic” had regularly used the adjective “insane.”

Jillian Kay Melchior writes for Heat Street and is a fellow for the Steamboat Institute and the Independent Women’s Forum.