Snap Inc., the parent of Snapchat, is creating its own marketing spectacle by only selling its new camera glasses in vending machines set up in random locations around the country.
The company began selling the glasses, named Spectacles, which look like retro sunglasses and allow users to take photos and record video, one day last week in L.A. in a vending machine called a Snapbot, according to Wired. Since then the vending machines have traveled across the country, landing in remote pop-up locations for a day and appearing to quickly sell out of the $129.99 glasses.
The company announces the location about 24 hours ahead and recently directed people to a blue whale in Catoosa, Okla.
— Wesley Eames (@WesleyEames) November 15, 2016
— Lisa Fenimore (@LisaFeni) November 16, 2016
When prospective buyers walk up to the machine, it turns on and will allow them to virtually try on different colors of the glasses before buying.
The glasses capture 10 seconds of circular video at a time, when the user presses a button on the side, and the images captured sync with the Snapchat app. The battery on the Spectacles lasts for about a day and it can be recharged in the Spec’s case.
Some of the spectacles have already hit Ebay where they are listing for up to $1700.
This is the first hardware product for Snap, which is better known for its photo app Snapchat.
The launch of the product comes as Snap has reportedly filed confidentially to go public, in an offering that could value the company at $25 billion.