A baked goods company has been slammed over a “tacky” Carrie Fisher tweet that many considered to be in poor taste after the star’s death.
Fast food bakery chain Cinnabon posted a “tribute” to the fallen Star Wars star, tweeting a picture of a cinnamon-inspired Princess Leia with a Cinnabon roll as hair.
The caption: “RIP Carrie Fisher, you’ll always have the best buns in the galaxy”.
The post has since been deleted after swift backlash from furious fans on Twitter.
— Julie Alexandria (@JulieAlexandria) December 27, 2016
— Sky Hartman (@Skyhartman) December 27, 2016
— Tom (@SydneyTom_) December 27, 2016
@Cinnabon when it comes to branding opportunities, this really was the icing
— Jonah Keri (@jonahkeri) December 27, 2016
Cinnabon’s next tweet was more heartfelt, claiming the tweet was “genuinely meant as a tribute” but “we shouldn’t have posted it”.
Our deleted tweet was genuinely meant as a tribute, but we shouldn't have posted it. We are truly sorry.
— Cinnabon (@Cinnabon) December 28, 2016
It’s not the first time Cinnabon has used a cinnamon-inspired Princess Leia on their Twitter handle.
On May the 4th – considered to be Star Wars day – the company tweeted: “Here’s to the princess with the second-best rolls in the galaxy”.
This article was originally published on news.com.au