Concerned parents and anti-drug advocates are trying to remove a controversial pair of legging from the internet, which they say “normalize” smoking weed.
Retail giant Amazon has come under fire for stocking pants featuring giant marijuana leaves on them.
The Chinese-made pants, sold by AOSHILONG-Baby for $5.99, are marketed for children as young as 3 years-old.
The brand was careful enough to remove any explicit reference to weed – they describes the pattern as “digital printed leaves”.
But for one grandmother based in Fort Myers Florida, marketing these pants to toddlers is simply unacceptable.
The complainant, who spoke anonymously to the local news, said she immediately complained after finding the item, but never got a response.
She said: “I just think that’s very inappropriate for a 3-year-old, not something they should be advertising.”
The controversial pants also set upset anti-drug advocates including Diane Ramseyer, executive director of Drug-Free Charlotte County.
“Why would you have that? You’re advertising that you’re showing acceptability to them,” she told WFTX-TV.
An activist for Citizens Against Legalizing Marijuana contacted by the Huffington Post about the matter also stressed that the leggings were sending a bad message to kids.
“Anything that normalizes marijuana with kids is child abuse,” Scott Chipman he said.
With the legalization of recreational marijuana in several states across the country (including Alaska, Colorado, Oregon and Washington and California) and celebrities openly declaring their love for the green stuff on social media this year, many retailers, smelling a ripe business opportunity, have begun marketing marijuana accessories and clothing to a more mainstream audience.
Weed and pot leaves designs are becoming ubiquitous, appearing on everything from hats to tops, bags, glasses and earrings.
The legal cannabis market is estimated to bring a whopping $21.8 billion in total annual sales by 2020.