At Heat Street, we often report on the regressive impulses of generation snowflake. — like bringing giant ball pits to universities campuses so students can talk about their feelings while reminiscing about their McDonald ‘s PlayPlace days.
Well, it appears that this trend is now moving across the pond.
An ‘underground’ adult ball pit-cum-bar will soon open its doors in East London. Aptly called Ballie Ballerson, the bar will double as a playground for grown-ups, where you can gratify your inner child by playing with foam props, munch on candy and spaghetti and meatballs, while sipping on thematic cocktails chest-deep in 200,000 rubber balls.
“Play, rave and mess about with rubber rings and foam toys in our chest high underground ball pit in Dalston. Rising above the balls DJs spin weekly changing sessions of funk, bass and techno to blend cheeky nostalgia with adult hedonism,” reads their Facebook page. The bar is set to open next week.
Because really what could be better than lolling about totally inebriated in a massive ball pit with your besties, right? (The owners assure that the whole thing is hygienic — their very own cleaning machine, GobbleMuffin, will disinfect the balls. Let’s see how that goes.)
This fits into a wider trend of marketing to people’s inner child with nostalgic “gleetivities” that promise fun and stress reduction— or what has been referred to as the “Peter Pan market.”
We saw it with the mania over adult coloring books this summer. Now there are also cuddling workshops popping around the U.S., and adult summer camps where busy adults can do everything from sack racing to apple bobbing.
And you might have heard about the Cereal Killer Cafe in Camden, a sweet tooth sanctuary filled with an dizzying array of early ’90s memorabilia, where hip Londoners indulge in their favorite milk-drenched meal—rainbow sprinkles, Oreo and marshmallows toppings included.
Pass the Frosties, please.