Making Fun of Campus Snowflakes Is Now a Fundraising Strategy

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By Heat Street Staff | 11:54 pm, December 17, 2016

The Media Research Center this week launched a fundraising campaign featuring a satirical nonprofit that provides much-needed support to college crybabies.

“For the price of a pumpkin spice latte a week,” donors can help offset the mounting costs of coddling triggered students, says the tongue-in-cheek video created by Media Research Center. (In reality, it notes, funds will go toward the media-accountability organization.)

“Cornell recently hosted a cry-in, where students could drink hot chocolate and come to terms with the unspeakable tragedy of not getting their way,” the video accurately noted. (Indeed, the student newspaper’s feature photo of the event is basically satire-proof.) And after Trump’s election, other universities brought in therapy animals, provided coloring books and Play-Doh, and even offered counseling, the video notes.

“But clearly, it’s not enough,” the savethesnowflakes.org website says. “State budgets cannot be expected to bear this burden alone. It’s going to take a far more sustainable funding source to ensure special snowflakes have the emotional support they need.”

Within just four days of launching, Media Research Center’s video had already garnered more than 88,000 views. The closing pitch is pretty simple: Donate “because your feelings matter… but their feelings matter more.”

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