Unless you’ve been hiding under a rock for the past 24 hours, you would have seen that Katy Perry broke the Internet this week by announcing on her Instagram page that for the first time in CoverGirl’s history, the new “face” of the cosmetic brand would be… a boy! And not just any boy: 17-year old YouTube star James Charles.
Charles is a makeup artist who started trying on makeup on himself about a year ago. A couple of YouTube tutorials later, his fearless and daring looks landed him nearly 70,000 YouTube subscribers and a following of 448,000 folks on Instagram.
Several fashion and lifestyle publications welcomed the brand’s move, calling it a step in the right direction that would make us more accepting of men choosing to wear makeup if they want to. (It also makes sense from a business perspective. A 2015 Massive Millenial Poll found that over 50% of the 1,000 people surveyed between the ages of 18 and 34 think gender lines are blurred and that “some people fall outside conventional categories). Also, why the hell not, after all?
But CoverGirl’s marketing coup wasn’t so “groundbreaking” for a subsection of woke feminist Twitter users, who didn’t wait long before spreading their cis/white male loathing, calling out gay men favoritism and throwing shades at whomever dared to disagree. What can you do? Some folks can never be pleased.
when will the world stop rewarding white gays for being mediocre https://t.co/X8Mk2kf8Ww
— momo (@momodamermaid) October 11, 2016
— NerVosa (@nrvsa) October 11, 2016
White cis men wearing makeup doesn't break boundaries. Make a trans woman a covergirl. https://t.co/1tZgLK2Dm0
— rhi's website (@crystaIangels) October 11, 2016
stop gassing up cis white boys who wear makeup it's not that deep lol
— chrysanthemum tran (@chrystran) October 11, 2016
pls stop making white gays famous
— venecia (@ebonyangeI) October 11, 2016
white makeup gay the face of covergirl… anyways. pic.twitter.com/GjBi8f9qg3
— Slept On (@ririsnipplering) October 12, 2016
A white man being a covergirl. Wow. More invading of women's spaces, how different.
— Lauren Chief Elk (@ChiefElk) October 12, 2016
@bandagedboy "covergirl now has yet another white representative. Aren't we just being so progressive"
— Slort (@zonknuckle) October 11, 2016