The British retailer Missguided has removed controversial signs from its shops that critics claim were offensive to people with mental illness.
The backlash began when a Twitter user noted a Misguided sign saying, “I’m a psychotic mess but at least my eyebrows look good.” She tweeted a photo, along with a dictionary entry that said “psychotic” was synonymous with “severely mentally ill.”
She also filed a written complaint with the retailer.
written in a complaint, hopefully something gets done !! pic.twitter.com/s2l1nWUt60
— hollie🌻 (@_alittlemistake) December 29, 2016
This wasn’t the first time someone had raised questions about this sign at Misguided’s shops.
— Sirius Black (@Zobyaa) November 30, 2016
But in the days after Christmas, the pile-on grew.
— Hollie Brooks (@HollieAnneB) January 1, 2017
I bet @Missguided think their 'psychotic' blunder will blow over. Nope. Ask Joy if people are over their Lithium greeting card yet.
— LaureN7 (@nimbus_nought) January 1, 2017
— Rachel (@rachramblingon) December 29, 2016
I might be psychotic but my eyebrows look great, lol, so relatable. Who needs mental health awareness lolol.
— Alana Mullen ✌🏼 (@aroseforepona_) January 3, 2017
— Aloha Lola Cards (@AlohaLolaCards) December 30, 2016
— Nik ♿ (@mind__magic) December 31, 2016
A spokesperson for Missguided said the controversial signs had been removed, but she declined to offer further comment.
Meanwhile, one Twitter user pointed out some online hypocrisy: The same person who took umbrage with Missguided’s use of “psychotic” had regularly used the adjective “insane.”
— Jillian Kay Melchior writes for Heat Street and is a fellow for the Steamboat Institute and the Independent Women’s Forum.